Digital products · Web development · Custom software
I'm Fernando Herrera. I create digital products and build custom websites and software for small businesses, clinics, and agencies, with clear solutions and no unnecessary complexity.
End to end
Strategy, interface, and code
Business-focused
Less complexity, more utility
Ready to grow
Maintainable architecture
Pick the starting point that best fits your project.
A custom website or application
Digital solutions built around the processes, goals, and users of your business.
See servicesA healthcare website ready to customize
Clarisan gives you a professional foundation for psychology, physiotherapy, or dental websites without starting from scratch.
Discover ClarisanA solution for tracking working hours
Sello brings together a web dashboard and a mobile app to manage clock-ins, employees, and reports in one system.
Learn about SelloA sample of my own products and custom builds, organized by the problem each one solves.
A premium Astro template for clinics, healthcare professionals, and agencies that need a fast, accessible website ready to bring in new patients.
A web platform and Android app for centralizing time tracking, employee management, and reporting.
Design and development of a clinical website that explains specialized services clearly, builds trust, and makes it easy for patients and families to get in touch.
A backend system built to structure the core operations of an auto repair shop and keep its data consistent.
From an initial need to a solution that's live and ready to use.
Design and development of corporate and healthcare websites focused on clarity, speed, accessibility, and conversion.
Management tools, internal dashboards, user systems, and solutions that digitize business processes.
Interface and performance improvements, front-end restructuring, technical SEO, and new feature integration.
Understand
We define the problem, the users, the goals, and the real scope of the project.
Propose
The solution, architecture, features, and priorities take shape.
Build
Development happens in phases, with visible reviews and decisions along the way.
Launch
Validation, deployment, documentation, and preparation for real-world use.
I work end to end, connecting technical decisions to the real goal of each solution. The priority isn't adding complexity — it's building products that are clear, fast, and easy to maintain.
Available for web projects, custom software, and evolving existing digital products.
See how I workTell me what you're trying to solve, where the project stands, and what outcome you need.